Every word you use matters. The first will help you hire your next great developer. Joe: Its been over . Instead, you see similar products that claim they will make the customer lose weight, get toned, and get a flat stomach in no time. Once again a concept or bigger idea is used. Its called Bench.co. Every word is going to paint a picture in the customers head. Weve got the toll-free number. I said, Im going to put in my ads in the coupon, very small type, Credit card buyers call toll-free. Giants general manager Joe Schoen decided to trade up Thursday night during Round 1 of the 2023 NFL Draft. They asked me if I would help them liquidate it. Let me give one exception that was a great success. I used to read his book instead of hanging out with my friends when I was in school.. If anyone out there is listening and wants to try Toptal instead of doing all these interviews and hire the best of the best, go to Toptal.com. Ive got another house up for sale. Andrew: That part I get. I read the whole thing. Joe: We were very successful, by the way, with that MagicStat Thermostat. Dont they care about the result that its going to deliver for them? To get you to read the next one. I cant think of anything right now. Andrew: Yeah. My second sponsor is a company called Bench. Andrew: Why does someone care aboutI know I do, but I dont know why I care. You figure an average of $25 a pair. And copywriting legend Joseph Sugarman describes his first ads as. Ill tell you more about them later. For more on this, take a look at the Hierarchy Lens from our, Copy that sells a winning concept will originate from a powerhouse, And in order to know what would appeal to both parts of my brain, you would need to have discovered, CEO and Head Content Strategist at The Creative Copywriter. WebBurt Sugarman's net worth is $25 million. When I appeared on QVC, they did that once and our sales were terrible. Greed plays a big role. The guy is living in a different country. So many businesses unfortunately only write copy that explains the factual pieces of information about an item. This is because every customer experiences emotions when they need a problem solved. Its everything you need to forget about your bookkeeping, without actually forgetting about your bookkeeping. Joe: Its because like I have one home right on the ocean, because youre on the ocean youve got all that salt spray. I get up and the first slot, I sold all 20,000 pair. : Annual: $25 000 000 Monthly: $2083333,33 Weekly: $480769,23 Daily: $68493,15 Joe: The other thing I was going to say too was that you want to create curiosity. Connect with your prospects desires and pain points. We were on QVC for 20 years. They used his EXACT design and copy style to grab his attention. He said, Joe, weve got to have you teach all of our marketing people direct marketing and what you did in your book. So they hired me. That was that people would tear out the ad from the magazine and then months later order the product. Everybody thought I was nuts. Is it Top Talent or Top. Andrew: I appreciate that. Why did we get off of those? He is best known for building a business called JS&A Group Inc. and making millions of dollars worth of sales simply from his ability to write unique and compelling ads in a catalogue. Andrew: Whats the address? Its called Bench. Joe: You mentioned I used to teach a seminar. How do you come up with ideas like that? Ill spend two or three weeks and make sure everything gets taken care of and go from there. ", "I really appreciate your input. This is his much talked-about house, by Michael Haverland and then Stelle Lomont Rouhani, before completion. Mon Fri 9:00 AM to 5:00 PM ET Sugarman states that yes, you need to include features and benefits, but each sentence needs to flow into the next and thats your main aim. Im going to lose my business. They said, No, we think what youre doing is really great. Dane Maxwell, a guy from my audience just flew out to his house said, Ill do whatever you need. Joe: Oh my goodness. The catalogue industry just grew dynamically from that point on. I photograph it real quick, wrote a real quick ad, ran it in this insert. We used personalities, different things. I created this for the Batman show back 50 years ago. Furthermore, you need to answer questions in a logical order as the customer would ask them. You certainly covered that and you saved a lot of time by cutting to the chase. Weve never seen so much grass, and then the grass ends in the ocean, which is even more beautiful. The funniest letter Ive ever received came from this woman who said, I read your ad in The Wall Street Journal or whatever it was and I just want you to know I could not stop reading it. He couldnt do it himself, so he asked his virtual assistant to do it for him because hes a guy who likes to delegate. WebBurt Sugarmans net worth is $25 million. Are you talking about the property out in. Ive built that up so weve sold 20 million pair. This will make them more accepting to the sales proposition later. Andrew: I do find that its disarming to see you put down the product. Im wondering back when you were selling the MagicStat, when you were selling those old computers, before you could just reach out and text and email someone, how did you reach out to people like thermostat customer to understand that they dont like installation, that that was an issue for them, for example? This would make a great mail order item. He says, No, the company is going out of business. I said, Okay., We finished the meeting. I guess BluBlocker would have to stand up pretty tall. Joe: Grew hair. I figured, We can kind of duplicate that. So weve been doing that. WebJoseph Sugarman is Chairman of JS&A Group, Inc., BluBlocker Corporation, DelStar Publishing and President of a bio-tech company, Stem Cell Products, LLCall based in Andrew: BluBlocker.com for sure and of course people can see it on Amazon if they want. Yes, the latest Aston Martin car would make me feel successful. I just became an expert in that particular area. He makes no outlandish promise about reliability and invites the reader to be the judge, showing implicit trust in their shrewd intelligence. They said, Mr. It was probably the best job I had in my life. People get kind of hooked. The funny part about it was that we were making a nice profit on that as well. The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters. I recommend creating a flowchart or skeleton of your project before you begin writing. You listen to it. Joe: Thank you. Theyll give you a Mixergy exclusive and youll see it right there on the page. Joe Rogan on where Tucker Carlson should go next: "He's really designed for the internet. So we had to drop the line because we were depending on him for the research and for the results, but he didnt supply it. Heck, the best copywriters can still be persuaded and harmonized with an advertisement! More Ways to Contact Us , Begin writing for money and enjoying the writer's life with AWAI! Andrew: All right. Web13 quotes from Joseph Sugarman: 'It's not whether you win or lose in life that's important but whether you play the game. Tip #7: Understand the nature of the product. Get the best of the best right now. Is it a notetaking process? Its amazing when you stop to think about it, but we essentially smash atoms around in a billion different ways to bring ideas to life, and we do it so casually and so easily, every hour of every day. Andrew: Its called Toptal. Level up your income, skills, and growth with my online courses. Explore my online courses to take your value, income, and growth to the next level. I have so much fun at restaurants. For example, what do you feel or think of when I say the following words? I work at the Four Seasons hotel, but why dont you come out to my property where Im babysitting, so to speak, and its beautiful out here and well do the interview out here. So I said, Okay, fine.. Otherwise it might sound like Top Towel or something and what does a towel have to do with this? But the point was I made it so you were so curious and one word led to another. With each passing day, Jay Sugarman overall profits continue to rise, and he is becoming more popular on the sidelines. With that being said, here are the main takeaways from todays article: Reach out to me if you need a copywriter for hire to help you with your next project as well. You can always Google. The first sentence of the copy should be short and brief and everything but should lead you to the second sentence and the third sentence and the fourth sentence. What IP addresses does Joesugarman.net resolve to? It needs to be interesting, unique, and most importantly, short. The blue goes to the blue, and youre in business and youll have all the benefits of this product, which are numerous and theyre going to love the benefits. Go to Toptal.com. If you get the customer saying Yes while reading an advertisement, they will be more likely to say yes to the sale. Joseph Sugarman, The Adweek Copywriting Handbook The world is overflowing with ideas, hell, the world is made from ideas. We lost a couple million dollars on that venture. Joe: Whats interesting about successthis might be an interesting insightI have found that you can go along going in the direction you think you should be going and then all of a sudden something comes up and directs you 90 degrees in a different direction and thats where youre going to make your success. Joe: Yeah. Joe: I spent 22 years improving the property and making it even more beautiful than it was back then. My purpose in life to leave a legacy of helping people live long and healthier lives and I sincerely believe we have the technology and the products to do that now, says Sugarman. So I went from selling electronics to all of a sudden my focus was totally not on BluBlocker sunglasses. Finally, I sold it to the local daily newspaper, the Maui News. Is it just as easy as do a background check on your people? This is why you dont see weight loss pills aimed at preventing weight gain from occurring, for example. We did very well. I just have to figure out what else you guys hate with it and why are you spending money on an ad for something you hate? He is more known for his work behind the camera, as a TV producer. We established everything. Reassuringly expensive was the punchy tagline. This person is good but one little error, one digit being off could end up costing him a whole lot of pain and a whole lot of money because hed get his taxes wrong. I could use those principles and make the newspaper really very, very popular. Thats exactly what I did. And in order to know what would appeal to both parts of my brain, you would need to have discovered my motivations. Hed hire an ad agency and theyd do the job for him. These words can be used interchangeably, but the concept(No pun intended), remains the same. I want to find out where his creativity comes from and how I could express that kind of creativity too. Andrew: You didnt put it on the camera, for example, and let the camera see through the lenses so we could experience it at home. It was a success of course. Joe, did you thenyouve said that youve failed a lotdid you thenwhats that? how is it spelled? Do you have any f---ing idea how big that would be?" Andrew: Did you trying to follow up the sunglasses with something else that didnt work? I was not interested in a thermostat. Andrew: I imagine today finding some way of figuring out when there was a burglary in the neighborhood and then mailing the people around that persons house to say, There was a burglar here and you might want to buy this to protect yourself. Today the data is so much more available. So, as your reward for making it to the end. The company later focused on selling those BluBlocker sunglasses I mentioned earlier. (561) 278-5557 or (866) 879-2924, Copyright 2023 American Writers & Artists Institute, FREE TRAINING The Best Niche for New Writers, One Dollar to Try But This Ends TONIGHT, Today Only! So he goes to Toptal. I couldnt communicate well. The more you do, the more things you do, the greater the insight that you can get and more creative you can become. Im really grateful to them for sponsoring. Magical Branding. Thats cool, but customers dont really care. Now, the one thing we didnt dothat was we never let anybody look through the lens in the TV show. A great example of this is when Cycle magazine sent an advertisement to Joseph Sugarman himself. But heres the catch They used his EXACT design and copy style to grab his attention. While it couldve greatly backfired, Joseph found it entertaining and bought ad space in their magazine. One of my past interviewees, a guy name Patrick McKenzie, was a Japanese salary man when I first met him. But, yours was by far the best of all. Joe Sugarman, seller of Blublocker sunglasses on TV and one of the last of the wacky copywriters who drove the mail order business, died on March 18 in Las It was very much like running a business. A household name (if your house is actually an advertising or copywriting His major profession as a Producer has made him extremely wealthy. Its fine. Joe: Well, I guess acquiring it was easy because I had the money from my BluBlocker experience. You were selling them for $400, which was still much cheaper than people expected. Its called Toptal.com/Mixergy and the second one is a company that will do your books for you. Youd be perfect for that shoot. She said, Okay. And thats exactly what your product does: it solves a problem. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Hey you. I look at the ads I wrote initially and its embarrassing. The estimated Net Worth of Steven Sugarman is at least $5.02 Million dollars as of 16 August 2016. You mightve thought of hot weather and oranges when thinking of the state of Florida. Want to Read. They stocked up on I think 20,000 pairs of BluBlockers for me to sell. Burt Sugarman is an American film and television producer who has a net worth of $100 million. Sugerman, who was Is it divine inspiration? Your bathroom scale is like a report carda feedback mechanism that tells you how well youve done.. You never knewdirect marketing is very counterintuitive. If somebody you dislike offers something thats too irresistible, its hard to say no. Great Copywriting. Hes up there with David Ogilvy, Eugene Schwartz, and John Caples. Im Konrad. He sends me the pair. Then I get a call from the manufacturer. Theyll give you a really good price. So I bought it right away. While customers will commonly justify a purchase with logic, its based on more primitive and deeper emotion. In the United States, 82 years old Sugarmanns net worth is presently estimated to be over 100 million dollars. I want to find out how he did this, how he built up his business. I read his story and I said, You know, I could apply these same principles that I taught at my seminar. Its a long story. Im going to listen to what Andrew says. One of the things thats one of my triggers is honesty. See more ideas about print ads, copywriting ads, ads. Look how BMW uses this strategy in an advertisement for its i8 model: Everything from the image to the headlines and copy makes it seem like a futuristic vehicle. How Zee Ali went from selling cigarettes in the hood of Chicago to selling LeadPages founder on why you should be embarrassed by your first launch, How a list nerd grew Ranker.com to 27,000,000 monthly visitors. You never really know what works and what doesnt until you test it. With the important messages first. There are a few other stories that I tell. Use short and choppy sentences to make advertisements easier to digest. Joe: Well, I sold my property in Maui, beautiful property which I had for 22 years. . Paint a picture of your prospects ideal outcome. Joe: Well, first of all, the product came to me because the company was in trouble and they needed to liquidate it. He was born and raised in the Chicago area and attended the electrical engineering college of the University of Miami for three and a half years before being drafted into the U.S. Army in 1962. How do you come up with this stuff? It makes me feel like youre more honest, that youre giving me a balanced view of the product. The results were fantastic. Andrew: Whats one of those triggers, for example? You can do it yourself. Heres the URL. Andrew: If I take an envelope, write my address on the to line, put a stamp on it and then put that in another envelope and mail it to you, youll use my envelope to send me that card. Joseph Sugarman has sold millions of dollars worth of products and made many men and women rich. ', 'Not many people are willing to give failure a second opportunity. You cant hire someone with a trial period of up to two weeks. There are a few exceptions. The following copy is first on their Quality page as they know everyones priority when it comes to food and drink is the ingredients. So, I kept doing this. So I would be entertaining people. We were selling electronics. He wrote then and still writes all his own advertising copy for print, the Internet and TV. Theyre annotating them. Its hard to say which one was my favorite, but I would say probably BluBlocker only because the sheer volume. One that uses simple language and opens a curiosity loop. Well, hes considered one of the best copywriters of all time. So I said the greatest feature was how easy it is to install. Well, as you know, here with me on Mixergy if youre listening to me, theyre going to give you a deep discount off of their price to encourage you to sign up and frankly because they want to know how many Mixergy people are signing up to figure out whether the ad here is effective for them. My name is Andrew Warner. A household name (if your house is actually an advertising or copywriting agency). But I wouldnt ignore the fact that I dont have 100k to spend on a flashy car. A household name (if your house is actually an advertising or copywriting agency). Then, alongside the customer knowledge he had, he would be able to come up with a winning sales concept. Andrew: I want to ask you about how you said you knew that people didnt like the name. So its just writing in general. People trust you. Its an interesting story. The way that started was wed get calls for our electronic products on the phone and they were from people who were going on a trip and they couldnt wait to send in the coupon with their signature and wait for us to ship the product. Your email address will not be published. Pretty soon if you get past the second or third paragraph, youre going to read the whole ad. Do you find yourself using some of the triggers on people in person or with people in person? We established a sales volume. Steven Sugarman owns over 338 units of Banc of California Inc stock worth over $8,582 and over the last 11 years Steven sold BANC stock worth over $5,013,924. As of 2023, Joshua Suhermans net worth is . Most customers arent interested in preventing something from happening but rather curing an existing problem. Where are Joesugarman.net servers located in? Thanks for being on here. Its called Toptal. It was very successful. Returning home, he formed a company to market Austrian ski lifts in the United States and then later formed his own advertising agency to service ski resort accounts. Carmine Mastropierro is a self-growth, marketing, and business coach that helps people transform their income, value, skills, and success. Now with the internet, its so much easier because first of all, you can test very inexpensively. sort by. Joe: Well, its called Maui Weekly. But Ive got to get an ad done in a couple days.. So, theyve got a special URL where they can keep track of how well Im doing for them and where they can give you a discount. However, when a customer is experiencing turmoil, they will seek a fix and be more likely to purchase a product or service which does so. You can charge more for the product and there is increased desire when a problem needs to cured. Steven Sugarman BANC stock SEC Form 4 insiders trading Andrew: I see. WebWe would like to show you a description here but the site wont allow us. They said, Could you just ship it? But Sugarman puts a slightly different spin on it. 866-879-2924 (Toll Free) Joseph Sugerman lives in Beverly Hills, CA; previous city include Los Angeles CA. But how would you understand that people were intimidated by installing a thermostat? In order to build a curiosity, I start knocking the product, calling it stupid, calling the name stupid, really blasting the product.. He was starting to make money from a lot of different teachers, a lot of different customers. People are going to read that, especially people who are frustrated with the talent they have. So I offered good value. Now we sell a few thousand, but thats it. But we had this other product which was a burglar alarm. Andrew: You were innovative in a lot of places. $100,000 - $1M. You might not know this, but I am probably the biggest failure youll ever interview on your show, primarily because I have failed so many more times. I go there. Youve a very good interviewer. I would get up and they gave me five slots to sell it in. I knew that because I had run other products that required installation and they bombed. Have you ever heard a band play when one instrument is in the wrong key? I said, How can I spend an hour talking about storytelling? So, I started looking over some of the ads that I had written and my goodness, most of those ads were fabulous successes. His company, JS&A Group, Inc., soon grew to become America's largest single source of space-age products, and he eventually introduced dozens of new innovations and concepts in electronics during the '70s including the pocket calculator, the digital watch, cordless telephones, computers and a variety of other items. Ive got family in all these places. His books include AdWeek Copywriting Manual, Triggers, The Seven Forces of Success. I have the physical versions of these books, but theyre all available digitally on Amazon too, which Ive been enjoying. It required a little bit of installation. Joseph Sugarman is a legendary copywriter and bestselling author. Lets connect! And some customers told Sugarman theyd cut the ad out and filed it away ready for when they needed it exactly as predicted. We took the garbage that she sent. Thats really a funny story because I just recently sold it. They said, Joe, how are you doing it? You wouldnt believe how were doing it. I bet you get ripped off a lot. You wouldnt believe how often we get ripped off. We werent getting ripped off at all. They did such a good job that he started talking about them just to tell the rest of the entrepreneurial world how effective they were for him. But Im sure I have, just fromagain, its all these failures Ive had. Joseph Sugarman is one of the most epic copywriters thats ever lived. The bitter pill of failure is often more than most people can handle. I used to fail nine out of ten times. Theyre very helpful because once you start writing copy and you start picking up some of these psychological triggers, you get motivated to buy. In 2020-2021, his net worth has grown rapidly. He was one of the first advertisers to accept credit cards over the phone, pioneering a lot of the direct advertising we see today. He was playing the 190-seat capacity Joes Pub in New York under a year ago. Do you have a process for remembering what you read, for organizing it? I remember as a kid watching them on television. Some of my best ads I wrote once, made a few little corrections and boom, it took off. And my two sponsors, which Im grateful for are the company that will help you hire great developers. Weve been in business 30 years. 2023. The part that Im amazed at is that you would come up with this creative way to poke people to get their attention with this offer that I dont know where it comes from. Joe: Right. I started the interview with a story and then I look down at the time and I say, Im two minutes into this interview already and all I did was talk. Do you have any f---ing idea how big that would be?" I read every book I could read on copywriting, marketing. What they do is organize peoples books. When you say that you read a lot about advertising, a lot of people read about a topic that theyre fascinated by. They introduce him to 2 developers, not 20 or 30. In an ad for a digital scale, Sugarman uses some smooth syntax: Losing weight is not easy. And copywriting legend Joseph Sugarman describes his first ads as horrible. Well, theres someone who I interviewed who knew me for a long time who sat there and said, Im not going to follow what Andrews saying. For a long time he did not believe for some reason. You want to have a headline that causes you to read the subheadline. Jay Sugarmans Philadelphia Union $1 is worth $17.67 dollars today. I know theres someone listening going, Andrew, I was about to say, but I was deep in the conversation. Delray Beach, FL 33444 You bought them for $250. You wasted my time to read that ad, but I want you to know how compelling that copy was. So I really appreciated that. I do it because I have an audience of entrepreneurs who want to learn from other entrepreneurs, want to keep building their businesses, and my goal is for you to be listening to this interview, to use what youve learned, and then to come back here and do an interview yourself so you can teach other entrepreneurs how you did it. Its an immediate turn-off. We were selling BluBlockers, and I get this letter from this lady in Maui and it says, Dear Mr. Sugarman, I just want you to know that I was looking so forward to getting your sunglasses, but what happened is the UPS guy delivered them to my front porch and my dog chewed them up. We accepted them for about six months and we never got ripped off. All components used in the Midex system are of aerospace quality and of such high reliability that they pass the military standard. So, anyway, the third item is to explore life in its fullest. Now, it was illegal to take a credit card order over the phone. I was very honest about how bad it was. My competition, my competitors, I was always friendly with them. You might irritate some grammar scholars, but customers wont mind. Joe: You can give a sense of urgency, for example. But I thought this would be a really good TV ad. There were a lot of timesthe thermostat ad was a good example. Again, if you experience life, if you read all the books, if you justoh, and another thing is just keep writing, the better you get. This is his place. Andrew: And how did you know thats why they bombed? He ran the ad. If you can entertain your customers, theyll keep watching. So whats the real key? Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Joe: Handbook, Im sorry. Very good point. So his ad needed to position the product as the best option on the market. But not everything could be a winner. Remember the first piece of copy you wrote? We were driving to see a new product. Andrew: Why are you doing this? I dont think I could have sold it without putting in that story. Theres so much maintenance involved its a constant thing. They couldnt wait to get the copy in the mail. The one you love is going to love.. Entrepreneur and founder of BluBlocker Sunglasses, Joseph Sugarman, died peacefully surrounded by his family in Las Vegas on March 18, 2022. Of course that applies to the internet as well. We were the first ones to introduce many of these innovations in electronics. We were providing a service that people really appreciated. That was his project. So I went out to this place called Makena, the town. Thanks, Joe and thank you all for being a part of Mixergy. Joe: 300,000 pair in one month, primarily from TV. Rather you want to sell a bigger idea about the product. Joe: Well, yeah, BluBlocker was a big success. LAS VEGAS, March 25, 2022 /PRNewswire/ -- Successful entrepreneur, Joseph (Joe) Sugarman, best known to millions for his BluBlocker Sunglasses, passed away peacefully while surrounded by his family on March 18. He was 83. He is considered as a true legend in the field of TV entertainment. Thats a great name if you understand how its spelled. He eventually sold 20 million pairs of the glasses using I took a photograph of it and ran it. Simply because theres no urgency. Another thing too that was interesting too, I used to give seminars for several years. His virtual assistant did it, but then he realized you know what? Published on April 29, 2023 11:01 PM.