With the help of Treering, youll be able to creatively customize each story you and your fellow classmates have to tell leaving lasting memories for yearbook readers for years to come! Let others know your story, location and what you've been up to since school. Teaching Yearbook: Making a Marketing Plan, Winners of the 2023 Editor's Choice Design Contest. These girls could be devastated about separating paths once college hits. Stating that the football season ended with an impressive score is nice, but it isnt enough. For more tips, head to our post on How to Write Copy That Sells (102 Tips and Real Examples). On the one hand, you will find yearbook covers. Copywriting that stands the test of time is greatbut references to current events can also be incredibly effective. Follow us on social networks to see more examples and get even more advice . There is disagreement on whether schools should refer to teams using girls and boys or women and men. FlipHTML5 can help to design the page layout for the digital yearbook and add the auto page flipping effect to the book-like yearbook. In the end, you'll end up paying $500-$600 to gain a new student. Action shots should lead onto the page, not off. Search for jobs related to Yearbook copy examples or hire on the world's largest freelancing marketplace with 21m+ jobs. But the written word is stronger than ones locked up inside. a spread used to separate each of the sections of the yearbook. In addition, try to minimize the use of the mascot in sports copy. Part 1: Find the Professional Digital Yearbook Creator -FlipHTML5 For the leading digital yearbook creator FlipHTML5, it is easy to create the engaging digital yearbook for personal or business. 5. But the students at your school will have a different experience than the students at all those other schools. Avoid putting the gender first. "Wherever you go, go with all your heart." -Confucius "If the opportunity doesn't knock, build a door." -Milton Berle "The future belongs to those who believe in the beauty of their dreams." -Eleanor Roosevelt "Dream as if you'll live forever. Highlight the awesome coaches and assistant coaches in your sports programs with their own special way. Below we gathered some examples of posts for different types of addressees. According to James Watkins, digital marketing manager at hygiene services provider PHS Group, thats because it bleeds emotion [and] tells the full story with all the context you need in one sentence.. But. But, ask yourself, have you? Wait, why is this purple? Want to learn some easy, yet impactful design ideas? A 1942 copy of the yearbook La Ventana from Texas Technological College (now Texas Tech University) A yearbook, also known as an annual, is a type of a book published . Concise copy is goodbut that doesnt mean it always has to be short. Students love taking photos! Could be a first-person narrative (I or we), a dialogue, a third-person account of relevant details or any other style that communicates clearly the theme and personality of the book. usually theme related in design and copy links the main theme to the ensuing section. Keep your audience in mind. A theme is an idea or concept threaded throughout a yearbook to unify its parts. The first opening spread gives specific details about the school year. Wanna make a yearbook but dont know how to do it or even how to start? Digitally Sign Each Others Yearbooks With Treering, students can e-sign their friends yearbook with photos and stickers. The photo will be sized to the column width. On the other hand, youll find yearbook sections and spread ideas. Neither actually. After all, shouldnt the person its describing be the one to decide what it means? 4. Should tell in specific terms what the theme is all about, and how it relates to the school, the students and the year. Written words spark new ideas and nourish creative thought. Prom in the US), annual sporting events (such as Inter-schools where several schools assemble and compete in various sports as well as with dance routines in competition for . Both are excited about graduating high school." Unless you asked them whether or not they are excited about graduation, you have no idea. Click below to discover even more theme and spread examples. The Yearbook Yearbook recognizes the best of the best. Writing a small section at a time offers proof of accomplishment. Yearbook cover examples The cover of your yearbook sets the tone for what's to come. These arent the only ones., Yeah. A compelling story often tells how people dealt with a challenge, and the outcome of that challenge. Free guide: The 36 Best Call to Action Phrases (Ever), Free guide: The 36 Best Call to Action Phrases (Ever). The irreverent ads feature copy like, Look! Jakub Kliszczak, marketing specialist at call center platform CrazyCall, called it one of the most creative pieces I have ever received because in part it talks about Brexits impact on the company and therefore its customers., But, he said, its also packed with Brexit references, so its extremely fun to read.. When you are confident that the students know how to choose quality photos and write quality captions, choose student editors to lead different sections of the yearbook. Social mentions reportedly increased 50%. High school students are expected to plan, draft, and complete written and/ or visual compositions on a regular basis, carefully examining their copy for clarity, engaging language This could be the most important sentence in your body copy. Im sure they mean more than that. If youre reading this, you probably want more from your yearbook copy. LisaSmith is a freelance writer who has covered the digital marketing industry for more than a decade. Keep your copy in check! Why dont you turn the page and find out., I get it now. Revisions and finalization can, and do come later. Even if it means sacrificing everything.. Use these examples and tips to create your own inspired vision statement. Do this when you rewrite, edit and revise. Thats where you come in you wordsmith, you and use your creative flair to turn each teams page into a dynamic and interesting space that students will remember years later. Write while the thoughts are fresh. In 2015, luxury automaker Lexus used cameras and image recognition to cater billboard copy to drivers in crossover vehicles from competitors, like Audi, Range Rover, and Mercedes. Your email address will not be published. Unfortunately, in real life, not all sports teams have a dramatic backstory or Emilio Estevez to coach them to victory. Seoul National University This graduation catalog from Seoul National University is a fantastic yearbook design example of how to keep things minimal. Even professionals edit their photos, whether it is cropping or adjusting the lighting. endsheets. This guideline doesnt mandate constant use of the latest hip words and slang, but should discourage you from sounding like Confucious. Leave them in the box below! To achieve this flow, use this basic formula: April 02, 2012 at 4:52 pm, polo la martina said: Extremely well written, well thought out article. Wanna make a yearbook but dont know how to do it or even how to start? Let the words fly as you spill everything about the big event. Whole class discussions about quality photos and captions will lead to better quality work. It really speaks for itselfand positioned Rolls-Royce as the pinnacle of the automotive world., Ready to hit the jackpot of ad copywriting tips? The words are effectiveand it does a great job at positioning Avis as having better service, quality and attention to detail, he said. Sometimes there will be years with no major changes. The tagline Pass the Heinz was the work of fictional ad man Don Draper on AMCs Mad Men. This annual volume features the most stunning and cutting-edge . Think of the corners youve turned already. Put that emotion into your written recollection. See more ideas about yearbook sports spreads, yearbook, yearbook spreads. CATEGORY 12: YEARBOOK COPY/CAPTIONSPORTS TOPIC: CROSS COUNTRY. A student editor takes initiative and learns quickly. A theme should not be a clich or cute phrase, but sound like something students would say this year, and look like this year's colors and design trends. Because todays consumer is inundated with messaging telling them what a service is or what a product does, its so refreshing to see Recess tell people what its product isnt: not wired, not tired, he added. The majority of schools still use the former. Here are 21 of the best copywriting examples from emails, packaging, 11 Reasons Your Google Ads Arent Showing, 21 Facebook Advertising Tips to Try Right Now, 120 of the Best Marketing Words and Phrases, 15 Insanely Effective Sales Promotion Examples, The Comprehensive Guide to Online Advertising Costs, The Last Guide to Account Structure Youll Ever Need, 120 Best Words and Phrases for Marketing with Emotion, The Most Popular Keywords in 100+ Industries, 9 Things We Learned from Analyzing 600+ Google Ads, Always-Updated Online Advertising Benchmarks, 22 Brilliant Ways to Use Psychology in Copywriting (with Examples! Autograph pages are a must for any yearbook. Discover the best keywords for your PPC and SEO goals. Vocabulary Tests for Freshmen - Unit 5. heavier sheets of paper which hold the pages of the yearbook to the cover. What good is a yearbook if stories are not told? Theyre vague generalities and too opinionated. When Brangelina split in 2016, low-cost airline Norwegian Air wasted no time advertising low fares to Los Angeles with the copy, Brad is single., Swinn called this A perfect example of timely copywriting in reaction to a significant news story, adding, Because it was huge news at the time, little context was needed., RELATED: 22 Brilliant Ways to Use Psychology in Copywriting (with Examples!). Avoid using the word games when youre referring to the overall match. Youll be able to gauge when the cutoff point should be and what information is pertinent or not necessary. Our 10 years of experience with Belgian and Swiss schools have consolidated our expertise in yearbook design and printing. For free. Take inspiration from glossy magazine pages: bold blocks of colour, text in columns, and eye-grabbing pull quotes. Find out if you're making costly mistakesand how to fix them. When including a stat specific to a player, make sure their stat is either average or above average because you don't want to embarrass them. Jim Jordan is a Special Consultant for Walsworth Yearbooks and the host of the Yearbook Chat with Jim podcast. Biggest challenges the team faced throughout the season (possible quote from player about overcoming these obstacles), Include a line about the support they received all season; after this line, insert a quote (possible quote from player about the support from friends and family), Don't be afraid to ask more than once for a quote if you don't like the first one they gave you; have the quote relate to the action in the picture (for example: if the picture is of the football team beating Reitz's, ask for a quote about how it felt after the big win against their rival, not something random like why they like their position or something that isn't a bad question just use it for the appropriate picture or even a mod), Team's biggest accomplishments throughout the season; when looking for this information, it is best to ask the coach (for example: winning the nut, beating a new team record, etc. Feel free to. When you list scores on a scoreboard or in a story, the rule of thumb is to put the winning score first. Click below to see more cover examples. Another fun way to highlight different fun facts about players or the season overall is to take a pop-up approach, like VH1s Pop-Up Videos. A team is only as good as its players and the players owe their success to a great coach. So what do they mean, the schools on a corner?, You mean like the squares on the cover? N1 in Belgium in yearbook design and printing. Dont you think youve changed? Discover a world of better ways to say "happy," "healthy," and all that jazz. Like this six-word story, good copywriting tends to be concise. They were created either by students from our partner schools and colleges or by our professional graphic designer. Just the facts, ma'am! Some staffs repeat theme phrases in the headlines on all these spreads; others write original headlines to suit the copy on each spread. The team belongs to the school. Get ready to improve your reach, results, and ROIfast. As such, you will need to manually change the Share settings. Just days after Englands World Cup lossto Germany in 2010in part because of a controversial calloptical retailer Specsavers took out print ads in UK newspapers to advertise its glasses with the copy, Goal line technology from 25., The controversial game was the talk of the country, with goal-line technology [cameras to detect balls going into the goal] becoming the central focus of the dialogue, Swinn said. Just remember that they havent looked past the obvious. Be consistent for all sports teams with whichever choice you decide. In 2011, he was named a Kansas Teacher of the Year finalist. In addition to storing the best captions in the collaborative Weekly Captions doc, you can also add the captions to the Google Photos info section. People often rush through the copy, reporting only facts like Football team ends season 10-1, briefly quoting club or team leaders, or relying heavily on picture captions. How does your yearbook committee normally cover sports teams? Work around quotes and details rather than trying to squeeze them into the story. In the beginning, however, the activity may take an entire class period. Just like the weeklyphoto activity, caption writing will begin as a whole class led by the teacher and eventually moved to small groups led by several student editors. What good is a yearbook if names, faces, and events are not labeled and described? Herff Jones' Plus One is the digital companion alongside the printed yearbook. Apr 3, 2020 - Explore Yearbook_Pasco's board "Yearbook Sports Spreads", followed by 418 people on Pinterest. The majority of schools still use the former. This one is brilliant because it is 100% audience-focused, Swinn said. Please be aware that not everyone makes a good student editor. Before you begin to write, read over your interview notes and gather related terms and important information. Knowing that theres always room for improvement, we continued to move forward. In 2010, copywriter Alec Brownstein wanted a new joband somehow realized there were no sponsored links in Google searches for his favorite creative directors. On average, your school will pay around $10-$12 per click for an education keyword. They add personality to the feature and tell the reader exactly how it was. Perhaps, then, an unusual approach can be taken. But great copywriting is alsomemorable, often because it plays on current events, gets controversial, or attempts something that has never been done before. Remember, however, to retain your opinion when recapping an event, otherwise, youll be telling the reader what it was like and using the forbidden E word editorializing. Each yearbook staff member types their caption in the. We all can visualize that classic sports movie scene: The underdog football/hockey/basketball/rugby/curling team is able to put aside their differences, defeat their biggest opponents, and become town/league/world champions. The second sentence should be some stat to make it unique to our school (if you don't know a lot about the sport, don't be scared to ask the players about an important stat for their position ex: soccer (goals scored), football (touchdowns, yards QB threw, tackles), swim (time, how much time they cut by against other team)). As the advisor, I took the time to write feedback for each caption, celebrated the best captions, and held every student accountable. Where else is it so easy to find your way around?, Theyre making such a big deal about this turning the corner thing., Maybe they decided to talk about how people are always running into each other., Yeah. Learn how to edit photos Canva, which is free to classroom teachers and their students. LocaliQ is a growth marketing platform built to help businesses find, convert, and keep more customers. Volleyball, soccer and tennis teams play matches. Insurance company Geico subverted pre-roll ads on YouTube in its 2015 Unskippable campaign. Give the reader details and let him decide for himself if the event was exciting, spectacular or awesome.. LocaliQ provides marketing products backed by proprietary technology to help businesses seize their potential. Include the basics like name, class, position, etc., but also include fun questions like 'craziest on-the-road antic' or ' Frozen song I secretly sing in the locker room.' Unfortunately, I did not complete the weekly caption writing activity in 2022-2023. 310 templates. Youre in charge of designing the yearbook of your academic year? Sophomore Travis Nguyen rushes for a 24-yard touchdown in the junior varsity Smithville win. Double click on the image in Google Drive. Below are some suggestions for using Google Classroom, Google Photos, and Google Drive for the captioning activity. Students may not have all the information or theysimply need to practice their writing skills. Teamwork Makes the Dream Work - Highlight all the occasions where two or more was better than one in achieving goals, etc. 1. Yearbook Inspiration Our innovative, accessible and most up-to-date resources help you create lasting memories and award-winning yearbooks. Violets are blue. Divide copy into segments Divide the copy into small segments rather than tackling the feature as a whole. Our team is here to answer all your questions! 2021 Commemorative Brands, Inc. Balfour is a Registered Trademark of Commemorative Brands, Inc. Like when you say meet me by the phones you know exactly which corner it is. Words such as exciting, spectacular and awesome may sound enticing to you, bit do these words accurately describe what happened? If Google Photos is not an option for the yearbook class, captions can be added directly to the Google Drive image. Here are 21 of the best copywriting examples from emails, packaging, billboards, PPC, and more. Design your yearbook Contact us 1 2 3 Need some yearbook design ideas? 21 Off-the-Charts Impressive Copywriting Examples, Like this six-word story, good copywriting tends to be concise. OKCupids campaign redefined the term in a variety of ways, like Down to Fall Head Over Heels or Down to Fight About the President. The result? Javascript must be enabled for the correct page display. Magazine layout. Click on the 3 dots for more information. Be consistent for all sports teams with whichever choice you decide. If youre a high school student, you should talk like one. Create a blank Yearbook. You were there; you know how it went down and what it felt like. From this list of facts and details, pick out the central theme. Example: senior Amanda Wood. Jim was the 1996 JEA Yearbook Adviser of the Year, and shares his expertise with students and advisers at workshops and conventions across the country. Jv Girls And Boys Basketball Page Yearbook Layout Design Best Layout Samples. And, despite its length, the layout means it is still easy to follow and understand, Jones added. Also, I had this realization that what makes your ad copy or copywriting effective is what you offer on the other side of the ad.. Be flexible with the angle, for it can be changed if you find you are not covering the real meat of the story. Theyve exhausted the topic. As a Classmates member you can: Upload pictures from then and now. Writing captions is not easy! The current title, Rainier Vista, was first published in 1930. Were all worth it., It is bold and packs a punch, Panchal said. The best image should become the dominant photo and should be at least two and a half times larger than any other photos on the spread. Many students have no problem identifying the people in the photo but havea hard time writing more than "posing for a picture.". You may have noticed all the above examples included the opponents team name. Pepper your description with bold adjectives and dont shy away from using metaphors and other analogies to explain the game. Not every student in the elective yearbook class chose to be there and this is a learning process. The activity should take only 10 minutes a day.