Environmental, Social, and Governance (ESG) Analysis Report. Copyright 2023. Emirates total passenger and cargo capacity declined by 58% to 24.8 billion ATKMs at the end of 2020-21, due to pandemic related flight and travel restrictions including a complete suspension of commercial passenger services for nearly eight weeks as directed by the UAE government from 25 March 2020. We use cookies to optimize the website, no personal information is stored. Other stakeholders include Jet A 1 fuel providers, spare parts suppliers, and caterers. The airline in 1985 e started its operations, when in mid-1980s the Gulf Air cutback to Dubai. Digital Marketing and Social Media Strategy Analysis Report. Excluding the impact of COVID-19 related cancellation of bookings, revenue from Travel division declined by 89% to AED 294 million and the TTV dropped by 83% to AED 1.7 billion. Their position in the market is better than its competitors. Emirates SkyCargo quickly scaled up operations and rebuilt its cargo network to meet strong demand from shippers who faced a capacity crunch when the pandemic forced airlines to drastically reduce flights. The aviation industry has only two aircraft manufacturers, Boeing and Airbus. The number of aircraft turns handled decreased by 57% to 211,000, on account oflower business volumes; whereas there was only a minor 5% decline in cargo handled to 2.1 million tonnes given the strong air freight demand across many markets. raising its passenger capacity through short- and long-hauls to several in-demand destinations. Therefore, the threat of new entry is low. The reported total transaction value (TTV) of travel services sold declined by 98% to AED 229 million (US$ 62 million). In case you want this report emailed straight into your email inbox, kindly share your details below. The analysis provided us with the certain weakness and strengths of Emirate Airline with regards to its competitors. Commitment to eco-efficiency through major investments and initiatives, Emirates Airlines Porter's Five Forces Analysis, Emirates Airlines Covid-19 Impact Analysis, Emirates Airlines Segmentation, Targeting and Positioning (STP) Analysis. Environmental analysis is the analysis of forces around the organization that affect or make an impact on the ability of the organization to take decision. Emirates order book for 200 aircraft remains unchanged at this time. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. The airlines also bagged the Best Entertainment at the 2020 Passenger Choice Awards held during the APEX EXPO in Los Angeles. In today world every organization is engaged in competition. Emirates Airline is renowned for its superior in-flight services globally. Although each of the three strategic alternatives represents a viable option for Emirates, cost, financial risk, and customer service considerations make the second strategy the best choice for implementation. With high ASD, your ad post will be displayed across all our 2500+ pages.Grow your business with effective advertisement! Staff training may be necessary for front-line employees. Keep it up! The strategic decisions revolve around four main objectives. The inflight catering business upliftednearly 16.9million meals to airline customers, a substantial decrease of 82%. Emirates Airlines has been a dominant player in the Middle-East aviation industry earning enormous profits over a decade. The risk of strategic drift for the Emirates is low because of the firms IT solutions segment. Currency fluctuations this year had no significant impact on airline revenue. This report on Emirates Airlines Strategic Choices and Decisions was written and submitted by your fellow better for the environment, better for operations, and better for customers. Grant, R 2002, Contemporary Strategy Analysis, Concepts, Techniques, Applications, Blackwell publishers, London. However, the Emirates Airline is growing on a faster pace than its competitors. During the year, dnata completed the purchase of Destination Asia, bringing one of Southeast Asias top destination management companies fully under the dnata Travel Group umbrella. Key Performance Indicators (KPI's) Report. Our business model | Financial transparency | About us | Emirates - Global Here is a SWOT analysis for Emirates Airlines: A SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats of a business, project, or individual. Emirates local competitors include RAK Airways and Etihad Airways. It employs a hybrid pricing strategy for its ticket prices for the economy and business classes. Emirates has roped in digital agency Amaze in 2015 to enhance its global digital platforms as part of its broader omni-channel strategy. Emirates airline embarks on 'modest restructuring' as growth slows Emirates management, which features experienced practitioners, is likely to accept measures that strengthen the airlines competitive position (Emirates Group 2015). All work is written to order. The prime aim of the company as well as its employees are to deliver the unique and superior customer services. Change Management in The Emirates Airlines Report and the flag carrier An evaluation of the strategies using the SAF model showed that the three options could contribute to the airlines growth. (PDF) Business and supply chain strategy of flying above - ResearchGate This report is shared in order to give you an idea of what the complete Company Overview Report will cover after purchase. As for as Emirate Airline is concerned the basic need of people through this airline are comfortable journey, quality services, quality food during traveling, and may other required facilities during traveling. DII impact in Europe from Emirates' operations 4 Figure 3. Our top priorities throughout the year were: the health and wellbeing of our people and customers, preserving cash and controlling costs, and restoring our operations safely and sustainably. Furthermore, the second that have to make clear is the need and wants of that targeted audience. Web. The acceptability of a strategic choice evaluates stakeholder expectations to determine their reactions and anticipated returns or risks (Slack, Chambers & Johnston 2004). Sheikh Ahmed said: No one knows when the pandemic will be over, but we know recovery will be patchy. Kotler, P & Keller, K 2011, Marketing Management, Prentice Hall, New York. This section will in detail analyze the targeted market of Emirates Airline. Released today in its 2020-21 Annual Report, the Emirates Group posted a loss of AED 22.1 billion (US$ 6.0 billion) for the financial year ended 31 March 2021 compared with an AED 1.7 billion (US$ 456 million) profit for last year. The wholesaler and retailer through the use of their cargo services send their products to end customer. 28, no. As, Etihad Airline is also doing well and providing tough time to its competitors. Need a custom Report sample written from scratch by British Airways : Stakeholders Objectives Parsa Lohani, FHEA, MCIM (Chartered Marketer) 8.4K views12 slides. 2009). Emirates Airlines' Strategic Choices and Decisions. Emirates Airlines Website - https://www.theemiratesgroup.com/, 3. This report is shared in order to give you an idea of what the complete Digital Marketing and Social Media Strategy Analysis Report will cover after purchase. This report is shared in order to give you an idea of what the complete Ansoff Matrix Analysis Report will cover after purchase. Moreover, the airline is economically strong and it will never turn down. Therefore the demand for services provided by many airlines is increasing day by day as the population of UAE is increasing. Emirates Airline: Strategic Management Report - SlideShare 1 british airways, stakeholder analysis, petya laleva - SlideShare (2021) 'Emirates Airlines' Strategic Choices and Decisions'. In addition to passenger flights, Emirates SkyCargo operates dedicated freighter aircraft and manages the cargo activities of the airline. However, the country has successfully take out itself from the economic crisis of 2008 and 2009, which was mostly due to world economic crisis and decline in trade. The airline is also a member of various international airline alliances and industry associations, including the International Air Transport Association (IATA) and the Arab Air Carriers Organization (AACO). As for as, their employees are concerned, for them employees are their key assets and they provide many benefits to the employees including the old age benefits, fringe benefits, bonuses and many other benefits. Emirates Airlines, founded in 1985, is the largest airline in the Middle East, based in Dubai, United Arab Emirates (UAE). It contains thousands of paper examples on a wide variety of topics, all donated by helpful students. Emirates Airlines SWOT & PESTLE Analysis - SWOT & PESTLE.com. Porter, M 2008, The Five Competitive Forces That Shape Strategy, Harvard Business Review, vol. It supplemented its existing freighter capacity by bringing into service 19 mini freighters - modified Boeing 777-300ER passenger aircraft with seats in the economy cabin removed to make room for more cargo. IvyPanda. The environment is ideal for doing business as government does not interfere in business activities. of the United Arab This includes a one-time impairment charge of AED 710 million (US$ 193 million) mainly relating to certain aircraft which are currently grounded and are not expected to return to service before their scheduled retirement within the next financial year. Retrieved from https://ivypanda.com/essays/emirates-airlines-strategic-choices-and-decisions/. Adding the option of accessing the airlines services in the customers native language can also being implemented as are 24x7 customer care services that can offer solutions to basic questions and add a human touch to the booking process. dnatasInternational Airport Operations division revenue declined by 43% to AED2.3 billion (US$617 million), reflecting the broad impact of the global pandemic across markets.